LinkedIn6 min readUpdated
LinkedIn carousels: the complete guide to document posts
Everything you need to know about LinkedIn carousels: how document posts work, the best sizes, what to post and how to create illustrated slides fast.
LinkedIn carousels are one of the platform's most engaging formats — but they work a little differently from Instagram. Here's everything you need to know to make them work for you.
What is a LinkedIn carousel?
On LinkedIn, an organic carousel is a document post: you upload a PDF and LinkedIn shows each page as a slide people can swipe or click through. That's why carousel tools export PDFs.
Do LinkedIn carousels perform well?
6.90%
Socialinsider also found brands post documents far less often than images — around twice a month versus seven times for images. That gap is an opportunity: a well-made carousel stands out.
Best LinkedIn carousel size
- 1080 × 1350 px (4:5 portrait) — fills the most mobile screen space.
- 1080 × 1080 px (1:1 square) — a safe all-rounder for desktop and mobile.
- Export as a PDF, keeping every page the same size.
How to post a carousel on LinkedIn
- Click 'Start a post' and choose 'Add a document'.
- Upload your PDF and add a descriptive document title.
- Write a short post that teases the value inside.
- Publish, then reply to early comments to keep the conversation going.
What to post
- Frameworks and processes you use with clients.
- Lessons learned from a project, launch or mistake.
- Industry jargon explained in plain English.
- Data or trends with your take on what they mean.